This happened when I used this severely overpriced jersey for the 1st time.
From the brand’s official proclamation:
“We were fed up with the uninspiring organizedness of mass tourism in the posh alpine towns, bored from all the empty chitchat at party after party, weary of the fight to be seen among and belong to the “in crowd”, those people, nurtured by understatement or vanity, and beautiful by law. We set out for the mountain village of Maloja , only a few kilometers away from all the buzz. We were determined to find something different”
As a good friend observed so aptly:
“It’s mostly worn by Munich sports-lesbians, anyway”